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Research papers

Building store loyalty through employee focus

Can an inward focus on building employee loyalty increase customer loyalty? Based on key research findings, this paper attempts to track the specific initiatives taken by India's largest lifestyle retail chain, Shoppers' Stop, and traces the impact...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Authors: Sridevi Rao, Sanjay Badhe
October 26, 2003
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Citation

Rao and Badhe (2003a, October 26). Building store loyalty through employee focus. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/building-store-loyalty-through-employee-focus


Research papers

A home grown brand

This paper looks at the development of a new brand in the consumer electronics durables field, Aftron, using brand equity research as a starting point. It examines the reasons for the development of the brand, the research used to understand the...

Catalogue: MENAP Forum 1996: Pressure On Profit
Authors: Jerry Cregan, Sanjay Badhe
March 1, 1996
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Citation

Cregan and Badhe (1996a, March 01). A home grown brand . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-home-grown-brand-


Research papers

Hard to get respondents

Media surveys are very often used as a basis for demographic data within a market. While carrying out these surveys "Hard-to-Get Respondents" are often tackled at the field level or even later on by weighting. This paper is on a study carried out to...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Authors: Sanjay Badhe, Titoo Ahluwalia
January 1, 1994
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Citation

Badhe and Ahluwalia (1994a, January 01). Hard to get respondents. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/hard-to-get-respondents